How audacious it was to overturn our love/hate relationship with computers. The first clue was the sofa in the middle of the stage at the iPad introduction. Here was the man who perfected the computer as art form invading the center of the television’s turf. Disrupting the click of the mouse with the insouciant swipe of the hand. Enough of this, what else? Replacing the linear steps of navigating to and from documents with Siri and her guidance. Is this who you mean?
None of these ideas are new. Jobs was not spending his time on incremental improvement. He was choosing his battles and fighting the next war before others could marginalize the opportunity. He viewed each decision, each choice, as requiring his and our best effort at seizing the day while we still had the light. In that pact, we were no more the audience than he was the inventor. We were collaborators in transforming ourselves to the people we thought we could be.
Monday, January 02, 2012
What have you done | TechCrunch
Steve Gilmour on Steve Jobs
via techcrunch.com
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