Search Stops Here, Starts Afresh On Mobile | TechCrunch

Search Stops Here, Starts Afresh On Mobile | TechCrunch

This article starts off interesting and leads down to an inevitable path....but then stops.  It needs an ending.  Increased verticalization of searches through apps is somewhat obvious in retrospect...and Google and Apple are increasingly aggregating all these function into their OS where they can either outright purchase a service or do an integration via API's (i.e. Shazam). Arguably Google is doing this better through it's 'Google Now' functionality than Apple but not everyone is enamoured with it and find it a little bit creepy.  The question is where will this end?