What Will It Take to Bring All Businesses Online? | Street Fight

What Will It Take to Bring All Businesses Online? | Street Fight: Word of mouth reputation, geographic location, foot traffic, print advertising, and other traditional forms of getting the word out may do quite well for many businesses in small towns and big cities alike. As Louis Gagnon of Yodle noted, online marketing is complex and business owners are preoccupied with the day-to-day needs of serving customers, leaving little time to focus on activities with a less clear-cut reward for their energies. The Yodle study also notes that SMB proprietors see family and time off as important considerations. They are not necessarily concerned with being the biggest player in the market. Ranking sixth in a Google search result may not be a fate worse than death in their minds so much as we suppose it to be. The exceptions to this rule are the folks who come to us, perhaps skewing our sense of the SMB population as a whole.