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Pretty much every business competes on four basic vectors: meaningful features, distribution, marketing stories and value. Your widget does what others don’t, your widget can reach customers that others cannot, your widget is important to customers in a way that others aren’t or your widget is cheaper than everyone else’s. It’s always the same from whiskey to office furniture, video services to cars. Great businesses dominate on one or more vectors whereas struggling businesses don’t.
Ultimately, the Apple Watch has exceeded my quite high expectations. The complications and notifications fit into all the slivers of my life the iPhone has not, and the criticism I’ve levied at Siri has been primarily fueled by the appreciation of just how powerful it is to have a virtual assistant on my wrist instead of my pocket.
A great V.C. keeps his ears pricked for a disturbing story with the elements of a fairy tale. This tale begins in another age (which happens to be the future), and features a lowborn hero who knows a secret from his hardscrabble experience. The hero encounters royalty (the V.C.s) who test him, and he harnesses magic (technology) to prevail. The tale ends in heaping treasure chests for all, borne home on the unicorn’s back.
As always (well almost always), James nails it.